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She Built SmartSweets for Her Grandmother. Now She’s Building Snackish for Her Daughter

June 19, 2026

The Canadian founder who sold her candy brand for $360M is back with Snackish, an everyday snack for a new generation, launching nationwide across…

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HerSide is a storytelling and culture platform exploring identity, ambition, motherhood, lifestyle, and modern womanhood through diverse voices and perspectives.

Rooted in diaspora experiences and shaped by stories from Black, Arab, Muslim, and multicultural communities in Canada and beyond.

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She Built SmartSweets for Her Grandmother. Now She’s Building Snackish for Her Daughter