Knix, the Canadian intimates brand leading the way in leakproof underwear, has teamed up with Emmy-nominated actress and advocate Kristen Bell for the bold new Kristen Bell Knix campaign titled You’re Good. The message is simple: you never have to ask “Can you check me?” again.
The campaign taps into a universal moment for women, that quick flash of panic when you think you have leaked. Instead of relying on awkward bathroom checks, Knix wants women to feel confident and covered with their iconic leakproof underwear.
“I’ve been wearing Knix for almost 10 years,” says Bell. “They’re so much better than any other period protection option, and I love that Knix is tackling the conversation around leaks with honesty and humor.”
Why this matters in fashion and lifestyle
The Kristen Bell Knix campaign proves that leakproof underwear is no longer just a hygiene product, it is a fashion-forward, functional essential. Knix offers the widest range of silhouettes, sizes, colors, and absorbency levels in North America, giving women comfort and style no matter the day of the month.
As part of the campaign, Knix will donate $100,000 USD to a period-focused organization chosen by Bell. With over 15 million pairs sold, the brand continues to dominate the fastest-growing category in menstrual care.
Where you’ll see it
The You’re Good campaign launches alongside Knix’s first NYC store opening in SoHo this month, with eye-catching billboards, a Spring Street Subway takeover, and in-person activations in both New York City and Toronto. The Kristen Bell Knix campaign will be hard to miss if you’re in either city this summer.
📍 Shop the collection: knix.com
📸 Follow on Instagram: @knix | @ktbyknix | @kristenanniebell
Source: PR Newswire / Knix
Source: PR Newswire / Knix